How to Set Up an Event in Claude, Step by Step

You can set up an event in Claude without opening a dashboard.

You describe the event in plain words. Claude asks what it needs to know. You answer. At the end you have a link to share.

This post walks through one organiser job from start to finish: create the event, add a ticket type, publish it, share the link. It uses the Presso Events connector at events.pressonetwork.com/mcp.

What do you need before you start?

Two things.

Claude, with the Presso Events connector added. The connector is at https://events.pressonetwork.com/mcp, and you sign in when it asks.
The answers to four questions: what the event is called, when it happens, where it is, and what you are selling.

That is the whole kit. Nothing to install on the attendee side either. Their tickets arrive by email and the event runs in their browser.

Step 1: How do you create the event?

Tell Claude what you are putting on. Something like:

Create an event called Spring Founders Supper. It’s on 14 May at 7pm, finishing at 10pm, in London.

Two details are worth knowing.

Say the time as you would say it to a friend. Give your local time, “7pm”. Do not convert it to UTC. The connector reads it in the event’s own timezone, which defaults to Europe/London, and does the conversion itself. Converting by hand is how summer dates end up an hour out.

The event starts as a private draft. Nobody can see it and nobody can buy anything. Creating the event begins a short interview. It does not finish one.

Step 2: What will Claude ask you?

The connector gives Claude a checklist, and the checklist says what is still missing before the event can go on sale. Three things block publishing:

The venue.
At least one ticket type.
The refund policy, if you are charging.

Claude asks one question at a time and waits for your answer.

The venue is either an address or “online”. Claude records the address in your words. It does not expand it into a street you never gave.

Here is the part worth trusting it for. The connector’s rules tell Claude never to invent a price, a capacity, a venue or a policy. If you have not said it, Claude has to ask.

Step 3: How do you add a ticket type?

Say what you are selling, in pounds, the way you would say it out loud:

One ticket type: General admission, £25, 60 places.

A ticket type needs a name, a price (or “free”), and either a number of places or “unlimited”. There is no default for price or for capacity. A price nobody decided is a price a stranger gets charged.

You can add more than one: an early bird, a standard ticket, a supporter ticket. You can also set a sales window, so an early bird closes at a set time and the next tier opens at that same moment.

Three rules to know before you change your mind:

You can raise the number of places at any time. You cannot cut it below the tickets already issued, because those people are coming.
There is no price edit. People who have already bought keep their tickets, and a changed price would make every past sale look like it was at the new one. To change a price, retire the old ticket type and add a new one.
Paid and free are both fine. A free event needs no payment set-up at all.

Step 4: How do you publish it?

Ask Claude to put it on sale:

Publish Spring Founders Supper so people can buy tickets.

Publishing is the one step that cannot happen by accident. It is the moment a stranger can be charged, so the connector makes Claude read everything back to you first: every ticket name, price and number of places, the venue, and the refund policy.

You say yes. Claude sends that confirmation back, and the connector compares it with what is really recorded. If any of it differs, nothing is published, and Claude is told what is actually there so it can show you.

This catches the quiet errors. A venue that is a partial address. A price that is £12 on one side and £12.50 on the other.

If your event has a paid ticket type, one more check applies: your payments account has to be ready to take card payments, with its tax settings filled in. If it is not, publishing is held back and you are taken through what is missing first. A free event skips this.

When publishing succeeds, Claude gives you the public link for the event. That is the page people open to choose their tickets.

Put it where your people already are: your website, your email, your social posts. The connector is explicit that Claude should always give you the link in full, so you never have to go looking for it. You can also ask for it again at any time:

What’s the link for Spring Founders Supper, and what’s on sale?

Quick answers

Can I set up the event without publishing it? Yes. It stays a private draft until you say publish.

Does Claude choose my prices? No. It asks, and it will not guess.

What if I get the venue wrong? Tell Claude and it can be corrected before you publish. The read-back at publish time is there to catch it.

Do attendees need an app? No. Tickets arrive by email and the event opens in their browser.

The shape to remember

Describe the event. Answer what you are asked. Say yes to the read-back. Share the link.

That is one job, end to end, in one conversation.

If you have an event coming up, sign up at presso.events and publish your first event.